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Splendor International & MASTLINK Exhibited at Chengdu Sugar & Wine Fair

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April is over, and the Sugar & Wine Festival is in full bloom.
On April 15, the three-day 2023 Chengdu Sugar and Wine Fair came to a successful end.
Local enterprises, foreign merchants and enthusiastic citizens rolled around in front of the booths, lingered among the food and nurtured business opportunities in the exchanges, witnessed the prosperity and euphoria of the food industry, and shared a gastronomic feast on the tip of the tongue.



At the exhibition site, the popular products displayed by Splendor, such as lamb rolls, French chops small cuts, intercostal meat, as well as new customized products such as sand and onion rolls, high calcium rolls, and crampons, gained wide attention from customers and guests. On such a professional display platform, Senlan became the focus of the site with its excellent product quality. Among them, the Pan-fried French Ribs Small Cuts conquered the on-site guests and professional judges with its delicious taste and quality, which made Splendor's concept of "quality first" truly penetrate into everyone's heart. With the excellent quality of the products, many customers expressed their intention to cooperate with Splendor after tasting the products on site.



Flowers are similar every year, but enterprises are different every year. As a non-Chengdu local enterprise, we cherish this opportunity to show our products, publicize our enterprise and make partners.



During the three-day exhibition period, Splendor received more than 1,500 potential cooperative customers, of which more than 400 customers were effectively received. The exhibition platform not only allowed us to promote new products and services to new and old partners, further strengthen the liaison, consolidate the foundation of cooperation and development, and think about the blueprint of future co-creation, but also formed an effective boost for the nationalization of the layout of Splendor, and created powerful conditions for the accelerated landing of the strategy of beef and mutton products. The conditions were created for the accelerated landing of beef and mutton products strategy.
During the Chengdu Sugar & Wine Conference, Mr. Brett, the Commissioner of Greater China of the Victoria State Government, also came to the exhibition area of Splendor Beef and Lamb Foods for in-depth exchanges.



The current development strategy of Splendor mainly focusing on beef and mutton as well as the ability of nationalized resource integration were affirmed. Whether it is the affirmation of customers or the evaluation from the third party, it is both the recognition of the comprehensive strength of Splendor's enterprise industry and the affirmation of Splendor's development strategy with food as the main body.



At the same time, many customers and guests were impressed by Splendor's R&D and innovation ability in product innovation and development, production process improvement, customized processing and so on. In recent years, Splendor has been focusing on R&D of science and technology, linking upstream and downstream industry chain, not only consolidating the foundation of the original upstream industry chain advantages, but also taking the demand of middle and lower end markets as the guide, changing the production of orders into active R&D, bringing together more professional technical talents and R&D teams to form a strong R&D strength of science and technology, and creating gourmet food products that can be adapted to different consumption scenarios.



Accompanied by the continuous promotion of the strategy of the main body of food products, in the first half of 2023, Splendor's Chinese layout progressed smoothly, successively investing in deep-processing factories of beef and mutton products in Central China, East China and Inner Mongolia, etc. Nowadays, Splendor is promoting the optimization and upgrading of the industrial structure and opening up the overall deployment of nationwide, and a series of project signings, production capacity layouts, R&D and production, and cooperation in the opening up of channels have already been put into practice, which has further promoted the rapid growth of the business of Senlan's beef and mutton products.



In the future, in the process of promoting the development of food business, Splendor will continue to adhere to the value of "quality first", effectively realize the resources of all parties to create value and achieve each other, bring together professional and technical talents and R&D teams, enhance the level of intelligent manufacturing, develop network marketing channels, provide market collection, data analysis, warehousing and distribution, quality assurance and food safety, and other full-process supply chain support, to rapidly promote the landing of the food strategy, to adapt to the new needs of consumption upgrading, to integrate into the new pattern of development, and to assist in the high-quality development of the economy.
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